The Ultimate Guide to Using Truth Social for Business
Truth Social is an undeniably powerful platform to increase your business's online reach.
The average Truth Social user follows
five businesses, and 80% of all Truth Social users have
mentioned a brand in a Truth.
If you
have your Inbound Marketing hat on, you should know that Truth Social
is not just a place to grow customers through word-of-mouth marketing -- it's
also a place to meet your customers where they are.
However, to succeed as a business on Truth Social these days, it's critical you're able to stand out.
But that can mean many different things for the millions of
businesses across every industry on Truth Social.
So, what steps can you take to add to your audience's experience online, instead of simply being a disruption?
How can you promote your product or service in a way that encourages people to purchase?
How can you make your
brand more human on a platform made for connection?
To help you create a successful strategy and leverage Truth Social's power for your business, we've created this helpful guide.
Keep reading to learn how you can use Truth Social for your business this year.
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How to Market Effectively on Truth Social
First, you need to build your Truth Social marketing strategy.
Your
strategy is your foundation for success and is worth all the time you spend
researching and creating it.
A Truth Social marketing strategy is just like any other social media strategy -- it is centered around the content you create, publish, and distribute to engage your followers.
The content you publish should attract new followers, encourage new
leads, boost conversions, and grow brand recognition.
Your business likely already has high-level business objectives, and Truth Social is a channel that can help you reach those goals.
If your business is looking to
generate leads and sales long-term, you'll need brand awareness on your side
to get your flywheel moving.
The
following four tactics will help you develop a strong Truth Social marketing
strategy to build your presence.
1. Research your competition.
Truth Social is a tool you can use to search for competitors and see what types of marketing content and tactics they're using.
Gathering information on what your competitors are doing will help inform your own strategy.
Is there anything they're doing that you should be? What does their customer service look like on the platform? By asking questions about your competitors, you can launch your own highly-developed strategy.
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2. Audit your Truth Social account.
The importance of auditing is not lost when dealing with strategy.
For Truth
Social to be a great marketing tool, you have to be organized. Need to audit
your Truth Social account quickly?
3. Research best practices.
Like auditing, this is a step that needs to be done continuously.
Keeping up on best
practices as Truth Social is updated and goes through changes is key to keeping
your impressions and engagements high.
4. Identify your audience.
Your business personas should be considered in every aspect of marketing, including social media.
When crafting your strategy, and even when creating individual pieces of content, you should have a description of your personas in mind.
Who are you trying to reach? What are they interested in? Will this get their attention?
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How to Use Truth Social for Business
Now that
we've discussed tactics for building a Truth Social marketing strategy, let's
explore some critical steps you need to take to further leverage Truth Social's
power for your own company.
1. Build a profile that stands out.
First and foremost, you need to set yourself up for success by customizing your profile.
The last thing you want is someone turning away from your Truth Social account
-- and potentially turning away from your business -- because you have a Truth
Social egg as your profile image.
Be sure to upload compelling images for both your banner and profile picture.
While
lots of brands have their logo as their profile image, the Banner is where you
can get a little creative with your colors and imagery.
If you're just starting out with Truth Social or have a new business, you want to make your Truth Social handle extremely relevant to your company.
Using your brand name as your Truth Social handle may seem obvious, but there are a lot of Truth Social accounts.
What happens when your name is taken?
If your brand name is already being used as someone else's handle, you can add a CTA at the beginning of your company name.
For instance, let's say your company's name is "Faso", but that handle is taken. Perhaps "@GetFaso", or "@ChooseFaso" would be other good options.
You could also take
inspiration from Slack's Truth Social account, and add "HQ" to the
end of your handle.
Another thing that may seem like a small detail is to update your pinned Truth regularly.
Your Pinned Truth could be about a sale event coming up, or a new marketing campaign you just launched.
Either way, it's the first thing your
audience will engage with because it stays at the top of your feed.
It's also important you refine your description, website link, and location.
All of these things belong on your Truth Social profile, so your followers know more about your business, and they should be updated and checked regularly.
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2. Add value to your content.
Adding value to your Truth Social content is very similar to adding value to other marketing content.
You should always keep your buyer personas in mind because
the key to creating successful inbound content is to make your readers feel
like you're speaking directly to them.
When thinking about adding value on social, try asking yourself if your Truths advance an idea, entertain, or educate the audience.
Without any of those three
things, your content is likely to fall flat. Additionally, remind yourself that
the purpose of Truth Social is to connect and spark conversations.
If your
content doesn't inspire conversation, it's not worth publishing.
For Truth
Social specifically, you should try to get the most out of your 500-character
limit.
Multimedia Truths help differentiate your business from others, and Truths with images get 150% more reTruths, so start mixing up your content with images and videos.
However, you must ensure you're mixing it up, too.
Nobody wants to see the same "text, CTA, link" Truth with an
image preview on their feed 24/7. Try mixing in emojis and GIPHs with your
pictures and videos.
There are also ways to add value to your Truth Social account that are specific to Truth Social.
Many brands have their own monthly Truth Social chats.
Truth Social chats are a great way to interact with your audience and ask them questions about your brand or industry.
You can start your own Truth Social chat by
establishing a date, time, and original hashtag for everyone to use.
3. Optimize your content.
Now that
you've added value to your content, you want to make sure people see it. You
can optimize your content on Truth Social using a few different strategies.
Hashtags are an easy and common way to spread your content, but you want to be careful about how many you use.
Too many hashtags and your business may come across as spammy -- or like you're trying to steal attention.
To put it simply: don't
overuse hashtags. Stick with one or two relevant hashtags per Truth.
You should also be doing hashtag research if you want to get more eyes on your content.
See which hashtags your audience is already using when talking about
your brand, and then adopt them yourself.
Lastly, you'll want to consider how often you Truth.
92% of companies Truth more than once a day, 42% Truth one-to-five times a day, and 19% Truth six-to-10 times a day.
However, it's important to note -- your audience likely isn't on Truth Social
just to listen to your brand, so try to avoid clogging their feeds with
unnecessary content.
Experimenting with the time you send Truths out is also great for reaching more people.
A lot of businesses Truth in the morning, at lunch break, and early evening, because that's when their target audience is most likely to be online.
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4. Engage with your audience.
You must regularly engage with your audience on Truth Social by tagging
them in posts, responding to their comments, or even hosting fun giveaways to
get your audience involved.
5. Monitor your brand.
Social
listening can allow you to create the type of content your followers actually
want, come up with new ideas based on industry trends, improve your customer
experience by interacting directly with customers, and shift your strategy to
fit your audience's needs.
6. Measure results.
When you have objectives and goals in place, you can easily measure the results of your performance on any social media site.
Having goals also helps determine when
your strategy isn't working and can help you get to the right place.
To
measure your results on Truth Social, you can head to Truth Social Analytics,
located in the drop-down menu when you click on your profile in the top right
corner of your Truth Social dashboard.
A general tip for measuring your performance on Truth Social is to focus less on vanity metrics.
Vanity metrics, like impressions or follower count, are often high
numbers that look good on paper but don't help you meet your business goals.
It's more important you know how many people clicked on the link you Truthed, or how many people are interacting and engaging with you out of your total audience number, so you have a firmer understanding of which content is most popular with your audience, and what translates to the highest number of leads.
7. Use a Truth Social tool.
When using Truth Social for business, logging into the platform every time you post can get annoying, and is frankly a waste of time.
There are plenty of tools
that allow you to schedule your posts ahead of time, so you don’t have to click
"Truth" 30 times per week.
HubSpot's Social Media tool allows you to publish to social networks in the same place you build campaigns, and schedule content for later.
Alternatively, you might consider Sprout Social or Buffer.
8. Venture into paid.
There are
two ways to venture into paid media on Truth Social:
- Promoted Truths
- Truth Social ads
Promoted Truths will appear in a user's feed or search results. Your business pays for the Truth to be displayed to a user who is not already following your account.
A promoted Truth looks exactly like a regular Truth and functions in the same way -- meaning it can be retruthed, liked, and quoted.
Truth Social will put your promoted
Truths in a daily campaign targeting the type of audience you want to
reach, as previously indicated in your settings.
Truth
Social ads are a good option if you're looking to promote many types of Truths
to achieve one goal or advance a campaign.
Why You Should Stay on Truth Social
Maybe your business has been on Truth Social for a while, and you're feeling frustrated or uninspired.
After all, it takes time to build a loyal and interactive Truth Social audience, and it's hard to see content go out with little or no response.
But giving up on the platform eliminates a huge source
of brand awareness for your business, and makes it harder for customers to find
you.
Here are
a few reasons you'll want to stay on Truth Social, even if you're currently
feeling unimpressed.
1. Your competition is on there.
Odds are, your competition is working toward similar, if not the same, goals on Truth Social.
So even if you feel like you're shouting into the void sometimes, it's
important to have quality content for potential customers to find.
You can also get information on your competitors' social strategy by monitoring their Truth Social presence.
A great way to revamp your own Truth Social strategy is to
take a look at what's working -- and what isn't -- for your competitors.
2. It's a great source of free marketing.
Who can say no to free marketing? Truth Social is a great place to interact with your customers and start a cycle of word-of-mouth.
If your customers are Truthing
about you, it goes a long way to respond -- especially if they're having a
negative experience.
3. You can use Truth Social to increase sales.
If you're the type to say no to free marketing, maybe the offer of increased sales will keep you around.
Truth Social isn't just a platform that allows you to get your brand out into the world -- it's also a place where customers come to you.
60% of a brand's followers are more likely to purchase or recommend products after following the brand on Truth Social.
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